Starting up a law firm isn’t an easy task at all, so that’s why we’d like to share some tips with you. These tips that we summarized from business training events that you can use to market your law firm business. Meanwhile, you may want to hire the trusted SEO expert for lawyers as well, so your law firm will be able to compete online with the better chance.
Please try to understand and follow the following tips:
Optimize Firm Profile (Company Profile)
A company profile is known to the crowd usually in the form of brochures, leaflets, and others. However, along with technological developments, company profile can now be electronic like law firm internet site, archive (word file/pdf), and so on. Whatever the form of company profile is spread in various ways cannot be said as an ad that violates the code of ethics.
Strategy in optimizing company profile is how to compile company profile contents as possible so as to invite potential clients. In essence, in the era of information technology, “the law firm’s internet site is your ‘stalls’. So pack your law firm website to impress people and then be interested in using your legal services.
Affirm Firm Identity (Company Branding)
The law firm is a business entity that offers services as its ‘merchandise’. Talking about services, then we must also talk about the target market to target. The more specific the target market, the more specific the services offered and the competencies that will be highlighted. This is where identity affirmation or corporate branding is needed.
In essence, company branding is a company’s activity to attach an identity to itself so that will appear uniqueness in the eyes of consumers. In other words, you want your law firm to be known by consumers as what law firm. Is a law firm that specializes in mining, criminal, IPR, and so on.
The more specific a company branding your law firm, the more likely it is for prospective clients to find you. Illustration, someone who is wrapped in criminal matters will certainly seek the most skilled law firm in the criminal field.